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PARS understands the importance of reaching your target market, so we discuss
every element of reprint content with you to make sure you receive the best
possible finished product. From layout and design to color
and paper stock, reprints can be customized to maximize their
marketing potential and tailored to fit your business' needs.
All customization is contingent upon each magazine's specific guidelines.
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Use the Front or Section Cover
Perhaps your company is the focus of a cover story or is mentioned on the front page or section cover in
reference to a feature story contained within. Inclusion
of the front page or section cover in your customized reprint design can increase the impression your company makes.
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Add Your Logo, Ad, or Company Information
You have gotten the message out, you have sparked the reader's interest in your product or service and you want
to make sure they can reach you for more information. When space permits, adding your company's advertising to your
customized reprint design is the ideal means of making sure that happens. Not only will your advertising
be a means of providing additional information to the reader, but it will also make a greater impression
by immediately and directly relating the editorial content to your company.
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Highlighting / Reverse Highlighting
Help your company stand out among the rest. Highlighting is a means of immediately drawing attention to your company
and to further emphasize strong editorial content. In full color reprints, highlighting can be incorporated with
the creative use of color. In black and white reprints, highlighting can be incorporated using shades of gray
or bold text.
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Add a Footer or Disclaimer
Although editorial reprints can have a great impact, it is often legally necessary to clearly state that the article is
simply a third party endorsement and that your company is not responsible for its editorial content.
Adding footer and disclaimer text makes this possible. PARS can incorporate the required text into the reprint
design at your discretion.
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About PARS 
